Jack's is the most successful tackle shop in City Island, New York, an area that boasts of great restaurants, fishing charters and marinas and a close proximity to New York City.

Thought Jack's had a small website when I began this project, I was asked to completely revamp its image and presence on the web.

I began this project from scratch and developed the logo design, navigation, graphics, photography, copy, branding, online store, blog with video, calendar and directions page. I also developed a marketing campaign that has, thus far, increased hits over 700% in a few months.

The logo is catching on and Jack's will be putting it on his clothing some time down the line.


Please see live site for more comprehensive view

Spider Hitch is owned by Captain Steve Cone, a seasoned fisherman who has been fishing the waters of Long Island Sound and other waterways of the world for many years.

He offers more than the average fishing charter. He offers trips that include access into shallow waters and places in Long Island Sound that larger boats cannot travel. A day on the water with Captain Cone includes information on fishing that has been honed throughout the years -- it is not unusual that trip includes detailed information on waterfowl and historical sites in the area which are so much a part of the New York experience.

The site was created to allow the uniqueness of this charter business to shine through.

Please see live site for more comprehensive view